Huh, I see that "Uncle Jim" (James Shaw), of Uncle Jim's Worm Farm has joined us this morning. If you're into vermicomposting and haven't heard of his business, you're probably living under a rock. I assume he's a pretty good worm farmer, but he's certainly a marketing master.
Jim, care to share a bit with us about your experience in the worm business?
How did you get started with worms, and when did it turn into a business?
Did you start as a hobby and eventually turn it into a full-time job? Is it still just you, or do you have employees?
What's your current growing setup (in general, I know most worm growers don't like to reveal too many details)?
Why do you sell worms by the count rather than by the pound? Easier for buyers to visualize? Do you actually count them, or do you use a weight equivalent?
Why "Uncle Jim"?

Seems everyone in the worm biz has a pseudonym of some sort: The Worm Woman, The Worm Man, The Worm Dude, Wonder Worman, Mama's Worms, etc...
Glad to have you on board!